Creative and Marketing Director with extensive experience in gaming and mobile apps.

I specialize in connecting creativity with business results, building high-performing creative teams, scaling production, and driving growth through monetization, retention and product strategy.

Over the years I’ve built teams from the ground up, established creative departments, and created workflows that allow marketing and product teams to move faster and produce better results.

My experience includes leading creative and marketing teams at companies such as Playtika and Tango, where I worked closely with product, monetization and UA teams to deliver high-impact creative that drives performance.

My leadership approach focuses on hiring strong talent, building clear processes, and creating an environment where teams feel ownership and move together toward a shared vision.